An Addiction Called Advertisement
What if you woke-up one day and realize that you are in a world where there are no more advertisement.? Here are my views... |
| World without AD |
It's difficult to imagine a world without advertisement. Even for spreading social messages to public, it requires publicity. Advertisement is one of the simple ways to reach 'each and every person' in the world.
I just asked my naughty son “How will your favorite program look without advertisement?”
He just replied, “It will be boring ma. Without that, how will I get awareness about the launch of new chocy(Chocolate), new ice-cream flavors, deals about my favorite snacks? ”.
His comment seems to have a great meaning. Imagine in a day, almost 12 hours is occupied by serials in television. And almost 10 minutes is fully occupied by the advertisement in 30 minutes serial.
If there is no advertisement in between the serial, it will become boring. Almost all the serials are packed with serious and depressing scenes every day, if people watch some 4 to 5 serials continuously without advertisement then everybody will become frustrated.
All television channels depend mainly on advertisements and without it there will not be many channels and people will start craving for entertainment. Finally we all love to watch cricket and everybody’s favorite game is cricket without other choice. Today we watch live world cup cricket in our living room, which is mainly due to advertisers and without sponsors no live telecast of the game will happen.
Today kids are smartest, they know all snack items, toys by watching the television advertisement which they keep on demanding their parents. It becomes easy for the parents, to demand the kids to obey their words by saying that they will do it for them. Without ads parents will struggle to keep the kids under their control.
We all love to keep our body fit and smart. By watching the products such as dresses, jewellary, face creams, hair product and health drinks in the advertisement it indirectly induces us to use them to look smarter. Today everybody have health awareness, especially women have beauty conscious so they buy the product which suits for them. Without advertisement new quality products will be unknown and the world will not seem to be beautiful.
In India it is difficult for everybody to get government jobs immediately after their graduation due to over population. Youngsters today need not wait for jobs and they can start their own business hoping that they can bring their product into market with the help of advertisement. So indirectly it gives a lot of hope and confidence for the people to start their business whether it is small or big which reduces unemployment in the country. Finally a business man in north India can bring his product to south India through advertisement, otherwise we depend only on local products. It just connects north, south, east and west people together.
