An Addiction Called Advertisement

An Addiction Called Advertisement 

What if you woke-up one day and realize that you are in a world where there are no more advertisement.? Here are my views...

World without AD

It's difficult to imagine a world without advertisement. Even for spreading social messages to public, it requires publicity. Advertisement is one of the simple ways to reach 'each and every person' in the world.
I just asked my naughty son “How will your favorite program look without advertisement?”
He just replied, “It will be boring ma. Without that, how will I get awareness about the launch of new chocy(Chocolate), new ice-cream flavors, deals about my favorite snacks? ”.
His comment seems to have a great meaning. Imagine in a day, almost 12 hours is occupied by serials in television. And almost 10 minutes is fully occupied by the advertisement in 30 minutes serial.
If there is no advertisement in between the serial, it will become boring. Almost all the serials are packed with serious and depressing scenes every day, if people watch some 4 to 5 serials continuously without advertisement then everybody will become frustrated.

All television channels depend mainly on advertisements and without it there will not be many channels and people will start craving for entertainment. Finally we all love to watch cricket and everybody’s favorite game is cricket without other choice. Today we watch live world cup cricket in our living room, which is mainly due to advertisers and without sponsors no live telecast of the game will happen.

Today kids are smartest, they know all snack items, toys by watching the television advertisement which they keep on demanding their parents. It becomes easy for the parents, to demand the kids to obey their words by saying that they will do it for them. Without ads parents will struggle to keep the kids under their control.

We all love to keep our body fit and smart. By watching the products such as dresses, jewellary, face creams, hair product and health drinks in the advertisement it indirectly induces us to use them to look smarter. Today everybody have health awareness, especially women have beauty conscious so they buy the product which suits for them. Without advertisement new quality products will be unknown and the world will not seem to be beautiful.

In India it is difficult for everybody to get government jobs immediately after their graduation due to over population. Youngsters today need not wait for jobs and they can start their own business hoping that they can bring their product into market with the help of advertisement. So indirectly it gives a lot of hope and confidence for the people to start their business whether it is small or big which reduces unemployment in the country. Finally a business man in north India can bring his product to south India through advertisement, otherwise we depend only on local products. It just connects north, south, east and west people together.

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Perfection second's Corrections

It was very Sunny afternoon had to go to railway station to pick my in-laws. While I was waiting for the train to arrive my eyes got caught by a small boy who was trying to open the chips packet which his Mom sitting next to him gave. He Just opened the Packet from the middle and spilled all most half down. He felt very sad he got only few to eat. He said the same to his Mom. I could hear him saying to his Mom that he had very less. His Mom Smiled at him and said you should have Opened it correctly my dear. The Boy felt bad and kept pale face. Than after a while when the Mom understood that the boy was actually repenting for what he has done, she gave him another Packet which she had. The boy was so happy. I thought as the boy was joyous by getting one more packet from his MOM will open the packet Very fast fast and sure to spill at least few , as that is the Kids tendency. But to my shock this time he was very slow and careful too in opening it and made sure he doesn't drop even a single one. and WHAT! HE DID IT!

 All the while I was watching the Boy I was thinking how true this is in every one's life. It is not always that we get things done right in one short. Second time when the Boy opened the packet it triggered my mind telling that If A person is perfect without doing any mistake then he can't be Human being but should be God.

Hope we all of us would have had our own story like this Boy.

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Digital India

Digital India

Digital India is the PM project to transform the entire country into digitally empowered society. PM said e-governance is “easy governance, effective governance and economical governance”. The advantage of e-governance is its high speed internet technology that makes communication easier and available in all gram Panchayats. He added, “If the villages could be connected with broadband, the medical facilities could greatly help the poor”.
Then, what about farmers? Agriculture is said to be the back bone of India, employees 50% of population and contributes 45% of domestic needs. In digital India project, what broadband means to the agriculture?
Here is the answer….
My father who is a farmer has great interest in agriculture does farming in our own land. There are nearly 350 coconut trees, 200 banana trees, chicken farm, fruit and vegetable farming in our land. Due to solar panel system, we have 24 hrs power supply in our farming. We have lots of trees in the entire village and hence water level in the ground rises due to adequate rain throughout the year.

  Intel which support digital India project has introduced many new apps especially for agriculture. Today in the early morning my dad goes to the farm and return with tomatoes, onions mangoes and bananas. Since our village is fully globalized, with the Intel’s new apps my dad does online marketing where he fixes the rate for vegetables and fruits. The customer, who is satisfied with the rate, confirms the order and thereafter he delivers the product to the costumer after receiving online transaction. Thus my dad can access online markets which results in good income to our family. After breakfast, he irrigates the coconut trees with the help of intelligent irrigation platform by fixing the duration, direction, and region of land. Motor turns automatically and data continuously monitors the water flow to the coconut trees throughout the time. Thus water consumption is highly decreased by this digitalized system. The remote sensor picking platform, picks single or bunch of coconuts from the trees automatically. It picks around 200 coconuts in just half an hour.

Digital Agriculture. . . 

Meantime he finds some virus has infected our green vegetables, so he used the apps to find correct pesticide and orders for it. It not only suggests the pesticide, but also gives useful information to when and at what amount to use. It also distributes the fertilizers and pesticides on crops automatically and thus save time, energy and increases productivity. This new platform also suggests the crop to protect from insecticides both in chemical and biological methods.
      When I am talking with my dad, I just asked him about the cultivation of sugarcane farm in our land. My dad is impressed with my idea and he decides to cultivate it. The new data calculates the soil mineral level, nature of the soil, climatic condition of our village, water level required for our cultivation, place to cultivate and so on. Thus it helps my dad to calculate which regions in our land to cultivate sugar cane farming.
My mom whose interest is greatly with the birds farming, take care of chicken farm. With the new platform, my mom monitors the chick’s location and behavior. It traces the movement of chicks, whether it walks or sleeps, indicates the chicks health and its performance. Decision about the feed and injection to the chicken is automatically indicated by the apps. It monitors the eggs laid by the hen. The eggs are then carefully collected and packed which are then ready for marketing. In order to get the 24 hrs free medical assistance given by the government, it is enough to register in website for animals and birds. In the evening my mom does online flower marketing where she has rose and jasmine.
Finally I am fully motivated by my dad’s farming and decided to help my dad in agriculture in future after completing my engineering graduation. No, doubt my future is agriculture.

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Latest Trends for Kids

Last winter I visited kodiakanal along with my husband and two kids to enjoy and relax the winter vacation. We stayed in resort and we had a nice time during our stay in kodaikanal. In the evening time, they have arranged activities for kids such as games, dancing, and singing and there were around 7 to 8 kids of my son age. Everybody was enjoying the evening time with fun and one child attracted everybody with his dressing especially by its color and the material. Inspired by his dressing, I asked his mother about the dress. She said it is winter reversible jacket and they have brought it in online from Jabong and no doubt my son’s next obligation is reversible jacket for winter for him. Immediately after returning from kodaikanal, we ordered Zucchini multi winter reversible jacket from Jabong. We eagerly waited for the dispatched date and when we received the dress and we were highly impressed by the colour and material. My son looks smart and fashionable while wearing this multicolored reversible jacket from zucchini. The sleeveless and stripe pattern adds to the visual appeal of this regular-fit jacket, the taffeta fabric reversible jacket promises utmost comfort and warmth to my son. With full satisfaction, I ordered one more Zucchini Blue winter jacket for my second son and both are now enjoying their winter season.

Next we celebrated birthday for my son recently and bored of jeans pant, T-shirt he
want his costume to be different and trendy one this time. We decided to do Jabong online shopping as we are already impressed with the winter jacket and so we didn’t go for shopping this time. I and my son just searched the dress in online for his birthday, and at last we finalized Evolve Black Indowestern set for his birthday. My son looked charm and trendy with this black color set from Evolve. This Indowestern set has three pieces namely churidaar bottoms, kurta and jacket. The sleeveless jacket has mandarin collar that makes my son look more stylish. No doubt it is a perfect set for party and functions. In the evening we have arranged for birthday party at our home and we invited all his friends to the party. Everybody loved his costume, color and the material and so this birthday become the most forgettable birthday for him. To his surprise, now I have ordered him Evolve Yellow Waist Coat to ensure him a comfortable fit. This cotton blend will best suits for all shirts and trousers and definitely lend him a smart look.
     Last week we were invited for our cousin’s daughter birthday party and we planned to attend that party with our family. When I was discussing about the gift for her, suddenly my son gave the idea of Gini and Jony brand dress as birthday gift. Immediately we searched for the brand in the Jabong and at last we gifted her with Gini and Jony White party dress Frock. Gini and Jony is an Indian Kid’s fashion brand, promoted by Lakhani brothers with 277 exclusive brand outlets.  It gives a soft feel with fine cambric fabric courtesy.  They were really impressed and appreciated the gift.  
   I never do online shopping as we were not aware of material and color, but with the latest trends and brands available in online for kids, there is nothing wrong in doing online shopping.

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Chicken Floss Pratha

Chicken Floss Pratha

“Mom only two days to go. Will be flying in flight” my son said in excitement.
“Yeah. Help mom in packing so that we will not forget anything at the last moment” I requested his help.
My mobile rang and I attend the call,  "Good news, 7 Days leave has been confirmed. Get ready.” My husband at the other side.
It's over a year dream to visit Singapore as a family tour. Our son often requested us to go for a long trip during his vacation as his friends have visited Malaysia, Thailand and so on. My husband thought of fulfilling his dream and was discussing about the country and places to visit. He asked whether I have any idea about it, I said no.
I asked him since we don’t have any relatives in foreign country, it will be difficult.
But he said “That is not a problem there are many travel agencies and there are many packages according to our budget.  If we approach them, they will make all the arrangement”. I was not fully convinced. While discussing about the foreign trip, my husband suddenly remembered and said, “Oh, I forgot to tell you that my friend is in Singapore with his family. He once asked us to visit Singapore. Why should not we approach him?”.
"Seems to be good idea” I blushed.
Then he spoke to his friend and discussed about the nature of Singapore. At last we decided to visit Singapore during my son’s winter holidays. When I was discussing about this with my dad who has just retired from his service, I felt the excitement in his words and he was eager to join us. So I asked my dad, mom and my sister to come along with us. Finally it was decided to visit Singapore as a 5 day trip with  my mom, dad, my sister, my son, myself and my husband. We got visa with his friend‘s help and he made all the arrangement for boarding and lodging.

            On that fine day with full of dream and excitement we were waiting in the Chennai airport for my dad, mom and my sister. They are supposed to come from Coimbatore. After a while I could see their faces in the airport. Now we are waiting for our turn for stamping. All the formalities got over and were about to board in flight. Yeah that was really a memorable experience in my life not only for me but for my son too.

We landed there at the Changi international airport after 4 hours of travelling from Chennai. My feet touched the land of Singapore. After stamping we were waiting for my husband's friend. His friend took taxi and we were travelling with him. While travelling I could see huge building, disciplined vehicles all along the road. The taxi just stopped in front of a hotel which displayed “Value Hotel Thomson”.
”Rooms have been booked for you in this hotel. you can refresh and take rest today. Bye the way, what its you plan?” his friend asked.
My husband said that we don’t have any idea since we are new to that place.
"Okay. Then be ready tomorrow at 8 in the morning. I will pick you all and leave in Merlion park and then I will go to office. Then you can return back to this place.”  
We were tired and took rest on that day. On the next day his friend arrived exactly at 8 am and took us to Merlion park.
His friend said, “Enjoy the places and you have restaurants here so that you can have lunch over here. Get taxi and go back to the hotel. We will meet in the evening”. We were there for nearly 5 hours taking photos and enjoying with the water valley. My Mom and Dad got tired by walking and were searching for the restaurant. We could recognize only Chinese restaurant. But my dad was particular in having lunch at Indian restaurant. Moreover my son and my sister both were crazy lovers of Paratha. My husband and myself like non-veg, especially Chicken varieties.  So we were searching for a hotel to satisfy everyone. Being tired we don’t have patient in searching so we took a taxi and went to hotel. My husband suddenly called his friend and enquired about hotels nearby Thomson road.
His friend asked “What types of food you like to have?”
My husband said, "We want non-veg dishes and parathas”.
Immediately he advised us to visit “The Roti Prata House” which was in upper Thomson road. He gave directions to reach that place and we followed his instructions. We entered in to a hotel and requested for menu card which containned "Roti Tissue", "Roti Plaster", "Red Bean Parta" and "Prata Benedict." Surprise to see the menu with a item named "Chicken Floss Prata." With excitement I showed my husband and discussed about the menu. He asked the waiter to explain about the menu. The waiter explained that It is shreds of dried chicken made in parata and it will look fancy. It is a Singaporean based Indian paratha.”

On hearing this my son shouted that he want 'that' to be ordered. We ordered the "Chicken Floss Prata." I and My mom ordered for the “Roti Tissue” and waited. The mouth watering dish has been placed in front of us. We enjoyed, loved the taste of that two dishes. Since we all are very hungry, we ordered for more and had lunch with full satisfaction. After that we returned back to hotel and were discussing about the lunch we had that day, the way it tasted and so on.

Next day we went to Universal Studios and spent full day there. It was almost night when we returned to hotel, had dinner over there and slept due to tiredness. Third day we went to Murugan temple and Night safari. Fourth day we visited Singapore Zoo and Singapore flyer and returned only at night.

We were searching for the same dish that we had in ”The Roti Prata House”, but couldn't find anywhere.  Fifth day we visited Marina bay.
As we were there in the park my son suddenly said, "Mom tomorrow we will be back to Chennai, before that I want to taste that prata we had in the first day. The taste sticks in my tongue, Yummy” He rolled his tongue around his lips and gave a cute expression. Surprisingly my sister also supported my son and we all decided to visit "The Roti Prata House”again. On seeing our face the waiter smiled in a friendly way and we ordered the same menu that we had first day”.

We had other dishes at different places in Singapore but one menu where we all loved without other opinion is “Chicken Floss Pratha”. When we are about to leave Singapore we thanked my husband’s friend for showing us such a wonderful restaurant.

For those who are planning for Singapore as a family tour please do visit “The Roti Prata House”. You will definitely enjoy and experience a lifetime memorable dish. If ever we have been to Singapore through travel agency definitely we might have missed the wonderful dish we had at Singapore. Today we do order paratha in our house, but each time when we eat paratha , we do remember the dish we had at “ The Roti Prata House”.
         

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Stop your Search...

With changing climate, pollution, lifestyle and the food habits we tend to get sick so easily. In olden days, people’s food habit drive them towards a healthy long life. But these days, processed food, junk foods are additional add-on’s. Even though we restrict our-self from eating those junks, the food we eat today is poisoned with the mixture of artificial fertilizer and pesticide which will results in major health illness. 

It was before 2 months before, my husband got a good offer. We were in Chennai and the posting was in Coimbatore. Since it was an excellent offer, we accepted the offer and shifted our family to Coimbatore from Chennai along with my 6 month baby. I took a long vacation from my work, so that I can take of my child. My husband went to office, whereas I stayed at home taking care of my child. Since it was new place, I felt as If I was blindfolded. Neighborhood people seemed to be stranger and for all shopping I solely depend on trail and error basis to get a content material. I thought soon I should gather the details of general practitioner in Coimbatore since there were high chances of falling sick due to the climate and environment change.

My kid was so active active in the morning, but in the afternoon he was little dull. We always have thermometer at home and since I got a doubt about his health, I checked the temperature for the kid. It was 101. I called my husband to inform that our son was not feeling well. But, since he was in meeting my calls went unanswered. I can’t wait till evening for him to come back. The child was restless and it kept crying. All my neighbor-hood flat were locked as they might have gone for work. Since I was new to the city, I was not aware of the doctors in Coimbatore. I checked with my apartment security to suggest a good child specialist. He suggest list of five physicians in Coimbatore, but he was not confident about the service and their area of specialist. I was worried as I was helpless. I dont want to take my child to a unknown doctor. I searched my mobile contact as to find any of my friends who stays in Coimbatore but I could not find one. 

Then suddenly something strike my mind. During our transit, my husband relayed completely on Google Search Engine for hunting a house in Coimbatore and it made our work so simple. So, I took my mobile hoping I would get information about the child specialist in Coimbatore. I was easily able to spot out the doctors that are near to my house and the reviews helped to get a good understanding about the hospital and the doctors. With no fear, I took my child to the hospital and was treated with good hospitality.  

These days I am an expert in the area of physicians in Coimbatore. If you are looking out for information about hospital, saloon shop, retails etc, you can search online and depend on website that has user reviews, ratings and statistics    

My Personal tips for healthy life:
1. 6-7 hour constant sleep for each day- remember, constant sleep, not 3+3. Make sure you don't get up in the middle.
2. Eat more good food-Meaning lot of veggies and green leaf

Just remember those 2 tips always for a healthy life 

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A little sacrifice could make a person happy

A little sacrifice could make a person happy 

The clock strike 8’o clock in the morning and I am impatiently waiting for my servant to come at this time. I am busy with my two kids in getting prepared for school. Now the clock strike 8.15. “It’s getting late. Why this Manjula is making late. I have to complete all my work; otherwise I will be delayed to my college.” I told my husband who is busy to his office.”Just make a call to her” my husband replied me. I immediately called her through my mobile “where are you right now. It’s already late. When will you come.”
She said, “Sorry ma, today I feel feverish and tired, so I am not competent to come to your house”.’
"But this you could have informed me earlier. I could have made some other arrangements.”
All of a sudden I don’t know what to do, so I immediately called my college principal and informed that I am on leave. Same thing happened, the next day.  With full of anger I called her and said “Tomorrow you have to come, otherwise I will look for other maid. She promised me that she will come the next day. She is the only person who has to take care of her only daughter and her earnings greatly support her daughter studies. If ever she leaves the job she might face difficulty to run her family. So I thought definitely she might come the next day.
Next day in the early morning I felt that someone is knocking the door. When I opened, I am shocked to see Manjula’s daughter in the door.
“Doctor said my mother to take rest for 2 weeks. She has viral fever, so she sent me to help you”.
“What about your school today?. ” I asked her.
“Till my mom gets well, I will go to school at 10’0 clock, so that I can come here and complete all work before that,” she replied. Meanwhile she helped me in all my work, and after two days I was able to go to my job.
In the college, I am little disturbed by the small girl’s statement and all my thoughts were around her. My hearts says that I am doing mistake. If she is late to school for two weeks then how could she able to grasp her studies. At the same time I thought how to manage for two weeks without a person for help. It is today that because of her I can able to come to my job.
In the evening I talked about this to my husband, “I don’t want her to go late to school. As a teacher I know the value of education, so I decided to send her to school.”
"Then what will you do.?”
 I let know the situation to my principal, they may provide permission for one week .So, In the morning I can mange. But, who will take care of kids in the evening?” I asked my husband.
He replied, “Okay. I will consult this with my higher authority in the office and if possible I will come earlier in the evening to take care of the kids”.
On receiving a positive reply from my husband, I was really happy. I informed Manjula to take rest and come to work after she is completely alright. I could feel gratitude in Manjula’s voice. I pattered back for making Manjula "happy and special" by listening to my heart.

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MH 370

MH 370

8/3/2014...
Raeka is breathless when she happened to hear the heart breaking news in the television. "Malaysian Airlines MH 370 departed from Kuala Lumpur International airport to Beijing with 227 passengers is missing”. 
She immediately grabs the remote from the table and changed the channel to confirm the news. But all the news channels delivered the same news.

“Oh, My god”, she gave a whimper of agony. Shamala who is in closest room rushed to Raeka on hearing her voice. ”What happened, anything serious?” 
With trembling voice Raeka just insisted her to see the news channel. On seeing the breaking news both of them become speechless. Shamala and Raeka's heart was longing for everybody in the flight. “Please god, let all of them be safe, the flight must land safely”.
“Yeah, the same run in my mind too. What a tragedy. Life is nothing?” said Shamala. But there were no reply from Raeka.
Raeka minds were clouded with the thoughts about Parvati.
“But ….. but Parvati,  she said she will be flying today with Malaysian airlines to china to attend an international conference. If it is MH370 then……. what might have happen to her????” Mind voice of Raeka.

 “Hey Raeka, Raeka, why you become so speechless, what you were thinking right now”.

Raeka’s eyes filled with tears.

“Raeka, What you were thinking. Something is disturbing deep your heart? What it is? I hear you murmuring the name. Who is Parvati.? What happened to her?” Shamala enquired again.

After a while Raeka continued, “I knew Parvati for past 6 months through social network writeupcafe.com. She blog her thoughts and her writing is a great inspiration for me. At times she likes my comment and mails about the review of my article and there our friendship began. Then on we use to chat through mobile and shared our thoughts. She is an Indian but settled in Malaysia. She love Indian culture and tradition very much. Moreover she is very much interested in Indian politics and cinema which she used to talk to me every time.”
 “Why do you think her at this time?”
“She said she will attend a conference in China tomorrow and will be boarding Malaysian airlines today." after a while Raeka continued, "Now I doubt that that might be MH370”.
“Oh,  My goodness. Now what to do? How to gather information now? Is she married?”
 “She is married. But her marriage fall up in recent breakup.”
“What happened?” Does she have kids”?
“Due to the parents compulsion Parvati husband has agreed for marriage but he never show his love towards Parvati. It is about 8 months before that they married, but then on Parvati husband quarreled with her for simple matter. Frustrated with her husband Parvati doesn't know what to do. She patiently waited these days, that one day her husband will change and understand her. But last month her husband has filed a divorce which lay Parvati in depression.”
  “oh. You know her number right? Just call to her mobile.”Shamala suggested.

With full anticipation Raeka took her mobile and searched for Parvati name in the list and then dialed to her number. But the call ended. Both of them listened to the news channel for the latest news of MH 370.

11/3/2014...
When Raeka is refreshing in the early morning, she heard the ringing sound of her mobile. She immediately rushed towards her mobile and with trembling hand she took her mobile which displayed ”Parvati calling”. With unbelievable eyes she swiped the green button of her mobile and in low voice she answered, "hello”.
“Hai. How do you do?  its me Parvati". Parvati was at the other end.
"Parvati? Are you ok. Where are you right now. Are you safe?  I heard that Malaysian Flight MH 370 gone missing. Search mission is going on for the past four days? I tried for your mobile but I could not able to reach you.”
“Wait. First relax. Let me answer you in detail. That day, I happened to miss the flight MH370 due to which I am unable to attend the conference. But later on when I heard the headlines about MH370. I am breathless, which let me to admit in hospital due to low blood pressure. Till now search mission is going on, I pray to god for safe landing”  “One more happy news Raeka”.
Raeka was exhilarated,“Really what it is?”
“My divorce case is cancelled”
“What come again. Did I hear it right?”
"Yeah, My husband knows that I was going to China in that flight. He heard the news about MH 370 and thought that I must have traveled in that flight. For the past three days he was very depressed and realized the value of life. He felt life is nothing and could end anything. He felt carrying hurt and grudge bring nothing and it does not make sense to hate someone since life is shot. He in-fact, contacted Malaysian authority to gather information but no further information regarding this was provided to him. He called to my mobile and confirmed whether I am safe. Two days later after that incident, he called and said, "that moment I could feel my love towards you. I don’t want to miss you again. Life is one time gift by god, so let us live happy forever”. All ended well Raeka.
“Nice and happy to hear. Best wishes for your new life” when Raeka was about to place her mobile in the table she was able to see Shamala the other side.
“I heard everything” said Shamala.

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A Thought

This incident happened quite recently.  I had gone to Manipal hospital along with my friend. After sometime we came out of the hospital and waited for the cab.
I happened to see another Taxi come in near the entrance of the hospital, there was a very anxious looking elderly lady seated in the Taxi, she had a very confused, helpless look on her face and she was constantly looking towards the door of the hospital.
A little while later a very old feeble man seated in the wheel chair was wheeled down by the attender to the taxi. The taxi door was opened by the driver.
The attender stood there insensitive to the old man who was trying to stand up to get into the taxi. Neither the attender nor the taxi driver made any attempt to help him.
The old lady sat on the other side of the taxi and probably she herself needed help and was too weak to help the old man.
The attender did not even put the foot pedal of the wheel chair down nor helped the old man into the taxi.

Why was the attender only doing his duty of wheeling and holding the wheel chair?

Why are elderly helpless people left to fend for themselves in their sunset years?

Are parents only meant to take care of children? Why is it not both the ways now?

Is only financial help enough when you are aged?

Why is there no emotional connect?

Why have things changed so drastically?

This incident still brings tears to my eyes. The only thing I could do that day was to help the elderly man into the taxi.

Why are there so many people like them?

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